Strategy is key.
We create a winning social media marketing strategy customized for your business.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing.
Social marketing campaigns use multiple media channels to reach and saturate a target audience bringing about behavior change.
The more specific your plan is, the more effective it will be.
A. Align your goals.
Choose social media marketing goals that align to your business objectives.
Why does your business want to be on social media?
B. Audience or Marketing Persona.
Who is your target audience?
Knowing who your audience is and what they want to see on social media is key. That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business.
Build your marketing persona.
Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.
C. Focus on the networks that matter.
Decide which social networks to use & Set up accounts and improve profiles.
Your time is precious, so don’t spend it unnecessarily. The impact of your social media strategy will be far greater if you focus on where your audience is most active — and that's likely not every single network.
D. Content Creation.
Content creation is a very most important element to any social media campaign. Create valuable social content that speaks to your audience and moves your strategic plan forward.
Social media content calendar & posting schedule.
Sharing great content is essential, but sticking to a social media schedule will make it more efficient and allow you to publish when your audience is most likely to engage and get the maximum impact.
E. Know your competition.
Having a good sense of what similar businesses are doing and saying on social media will help you develop an effective marketing strategy.
Learn from what they’re doing, analyze their behaviors, spot opportunities and tackle.
F. Social Media Audit.
By collecting and analyzing data & performance metrics all in one place; a social media audit creates a clear picture of your current social efforts and shows you the best way to improve results.
G. Strategy Execution.
Social media marketing Plan.
Creating a social media strategy means you have decided where to head to; now you need a plan.
Looking for professionals to help you achieve a reputable online presence and build a selling online marketing plan?
Beehive Online provide the following services for social media marketing:
Following our customized business online marketing plans
We work hard to achieve the following goals: